How to give your customers exactly what they want
Back in my corporate days, I was called the mistress of the dark art of menu engineering. Because part of my job was to predict what the sales were going to be on our new offer, what people would switch into, what they would move from as they tried out what's new. ...
How to Prioritise to Get More Done
20% of our efforts gets 80% of the results A depressing statistic because it implies that we're wasting 80% of our time! When you've got so much to do you feel like shouting "shall I shove a broom up it and sweep up on the way as well?" And you're wondering why...
Train your brain to be more focused
So, it's the end of the first quarter of the year and doesn't it feel like we just started it? The world is noisier than ever. More traumatic than we could ever have imagined and if you're still getting up and going to work, still managing to keep going, then...
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit? Value, that’s the big thing, isn’t it? Knowing what the profit your product or service will make, that’s about doing the numbers. How much it costs to...
How to set your prices confidently
“I want a spreadsheet with all the cost prices so I can put a formula in to calculate the retail price” Sounds like it would make pricing much easier, doesn't it? Back when I was known as “mistress of the dark art of menu engineering”, one of the marketing managers...
How to get your own business projects done!
How's your week going? Feeling like there's never enough time, like you're bouncing from one thing to the next, always busy but not really getting anywhere? I used to think that being free to do what I want, when I want, to take off to the beach at a...
How to Prioritise to Get More Done
20% of our efforts gets 80% of the results A depressing statistic because it implies that we're wasting 80% of our time! When you've got so much to do you feel like shouting "shall I shove a broom up it and sweep up on the way as well?" And you're wondering why...
How to get your own business projects done!
How's your week going? Feeling like there's never enough time, like you're bouncing from one thing to the next, always busy but not really getting anywhere? I used to think that being free to do what I want, when I want, to take off to the beach at a...
Save time by using an online booking tool
Save yourself time, hassle and stress by using an online booking system How much time do you spend going back and forth on the phone or email, trying to coordinate diaries for your customers to book in with you? It feels like you’re wasting your time and it’s a bloody...
Is it worth paying for Canva Pro?
This question has come up a few times, should you pay for Canva Pro or keep to the free version? My preference is for the pro version. Free is perfectly serviceable but the pro version has a few things that saves time and stress, which is always something I look for!...
Two super simple ways to create a mockup of your website.
If you've ever wondered how to make a graphic with your website inside a computer screen, then this is for you! Two super simple ways to get a more polished graphic when you're trying to promote your website, course site or almost anything else that you can think of...
Organise Your Filing System
Have you ever had that sinking feeling in your stomach when you've spent hours on a spreadsheet or document and then lost it? Or spent hours working on a document and then found out it was an old version? Felt the pressure in your head about to explode because...
How to give your customers exactly what they want
Back in my corporate days, I was called the mistress of the dark art of menu engineering. Because part of my job was to predict what the sales were going to be on our new offer, what people would switch into, what they would move from as they tried out what's new. ...
CASE STUDY: How to put your business in front of the perfect clients and get fully booked
AJ Joinery are a local business, employing 10 people and a large workshop in an idyllic location, surrounded by lakes and countryside. They provide bespoke, quality joinery to homeowners and larger builders. But during the last recession, they realised that they were...
What is SEO? And what do you need to do about it?
What is SEO? SEO stands for Search Engine Optimization and this is a really simple guide to SEO for the business owner who’s not got time for a 95 point checklist. SEO is the process of making it easy for search engines like Google to show your customers your website...
A really simple guide to keywords and long tail keywords
A simple guide to keywords and long tail keywords Do you ever feel like it's a foreign language? When people talk about keywords, SEO and keyword planners, do you feel like you should know but don't want to ask? Worried that it's so complicated that you'll...
Adding links to your Facebook pages
Are you hiding your light? One of the things that I avoided, for a long long time, was putting links on my personal facebook page to anything to do with my business. Fear of being judged (and found wanting), fear of looking stupid, fear of sounding like a know-it-all...
The most valuable commodity in the world
For the first time in history, the most valuable commodity is not something we can see, touch, smell. It’s largely invisible as it moves through the world. It’s our data. And it’s a billion dollar industry. When you’re building your small business, you’re...
Train your brain to be more focused
So, it's the end of the first quarter of the year and doesn't it feel like we just started it? The world is noisier than ever. More traumatic than we could ever have imagined and if you're still getting up and going to work, still managing to keep going, then...
Are you letting fear stop you?
Five years ago, I was living groundhog day, working in corporate, usually doing 60 hour weeks, with no real life outside of work - work was my life. It was all I talked about, thought about, ranted about. I wasted hours and hours, of time that I'll never get back,...
How to stop comparing yourself to others
I used to steal menus for a living. Well, not really as my job but it was part of our regular routine, especially when a competitor launched a new menu or offer, to go out, try the dishes, steal the menu and analyse what was on it. There was always a lot of talk about...
What’s the first thing you need to do to start a business?
There are so many things that you have to do when you’re starting out and then growing a business. It’s really easy to lose track of what’s important. To try and do everything, all at once, to split yourself into two or three people. But one of the biggest things...
My Favourite Personality Tests
Who loves a personality test? I'm a big believer in reflecting, basically thinking about what you're thinking about! It sounds like a good way to procrastinate (which it is) but the more you know yourself, the easier it is to decide what direction to take - in life...
How to NOT give up on your dreams!
We all have those moments when we want to give up. The overwhelm, the feeling of being just not good enough, that we're getting nowhere and wasting our time. Sinking into that spiral of negativity, fear and shame that we just can't do this! That it would be better for...
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit? Value, that’s the big thing, isn’t it? Knowing what the profit your product or service will make, that’s about doing the numbers. How much it costs to...
How to set your prices confidently
“I want a spreadsheet with all the cost prices so I can put a formula in to calculate the retail price” Sounds like it would make pricing much easier, doesn't it? Back when I was known as “mistress of the dark art of menu engineering”, one of the marketing managers...
How to figure out what to do next in your business
How do you figure out what to do next in your business? There are so many factors at play, so much noise out there, so many people telling you to do X or Y, Z, A and all the letters in between. It can get overwhelming, especially when you’re down in the reeds, dealing...
How to get what you want!
If you've been around in business, especially in the online world, you've probably heard this a thousand times before. Create a compelling vision, make a vision board, set out the vision of where you want to be - so many people telling you the same thing! The reason...