by Karrie | May 3, 2022 | Marketing
Back in my corporate days, I was called the mistress of the dark art of menu engineering. Because part of my job was to predict what the sales were going to be on our new offer, what people would switch into, what they would move from as they tried out what’s...
by Karrie | Apr 26, 2022 | Operations
20% of our efforts gets 80% of the results A depressing statistic because it implies that we’re wasting 80% of our time! When you’ve got so much to do you feel like shouting “shall I shove a broom up it and sweep up on the way as well?”...
by Karrie | Apr 5, 2022 | Mindset
So, it’s the end of the first quarter of the year and doesn’t it feel like we just started it? The world is noisier than ever. More traumatic than we could ever have imagined and if you’re still getting up and going to work, still managing to keep...
by Karrie | Mar 29, 2022 | Strategy
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit? Value, that’s the big thing, isn’t it? Knowing what the profit your product or service will make, that’s about doing the numbers. How much it costs to...
by Karrie | Mar 8, 2022 | Strategy
“I want a spreadsheet with all the cost prices so I can put a formula in to calculate the retail price” Sounds like it would make pricing much easier, doesn’t it? Back when I was known as “mistress of the dark art of menu engineering”, one of the marketing...
