by Karrie | May 3, 2022 | Marketing
Back in my corporate days, I was called the mistress of the dark art of menu engineering. Because part of my job was to predict what the sales were going to be on our new offer, what people would switch into, what they would move from as they tried out what’s...
by Karrie | May 19, 2021 | Marketing
AJ Joinery are a local business, employing 10 people and a large workshop in an idyllic location, surrounded by lakes and countryside. They provide bespoke, quality joinery to homeowners and larger builders. But during the last recession, they realised that they were...
by Karrie | Feb 1, 2021 | Marketing
What is SEO? SEO stands for Search Engine Optimization and this is a really simple guide to SEO for the business owner who’s not got time for a 95 point checklist. SEO is the process of making it easy for search engines like Google to show your customers your website...
by Karrie | Jan 28, 2021 | Marketing
A simple guide to keywords and long tail keywords Do you ever feel like it’s a foreign language? When people talk about keywords, SEO and keyword planners, do you feel like you should know but don’t want to ask? Worried that it’s so...
by Karrie | Sep 23, 2020 | Marketing
Are you hiding your light? One of the things that I avoided, for a long long time, was putting links on my personal facebook page to anything to do with my business. Fear of being judged (and found wanting), fear of looking stupid, fear of sounding like a know-it-all...
by Karrie | Nov 27, 2019 | Marketing
For the first time in history, the most valuable commodity is not something we can see, touch, smell. It’s largely invisible as it moves through the world. It’s our data. And it’s a billion dollar industry. When you’re building your small business, you’re...
