by Karrie | Mar 29, 2022 | Strategy
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit? Value, that’s the big thing, isn’t it? Knowing what the profit your product or service will make, that’s about doing the numbers. How much it costs to...
by Karrie | Mar 8, 2022 | Strategy
“I want a spreadsheet with all the cost prices so I can put a formula in to calculate the retail price” Sounds like it would make pricing much easier, doesn’t it? Back when I was known as “mistress of the dark art of menu engineering”, one of the marketing...
by Karrie | Nov 20, 2019 | Strategy
How do you figure out what to do next in your business? There are so many factors at play, so much noise out there, so many people telling you to do X or Y, Z, A and all the letters in between. It can get overwhelming, especially when you’re down in the reeds, dealing...
by Karrie | Sep 11, 2019 | Strategy
If you’ve been around in business, especially in the online world, you’ve probably heard this a thousand times before. Create a compelling vision, make a vision board, set out the vision of where you want to be – so many people telling you the same...
