by Karrie | May 3, 2022 | Marketing
Back in my corporate days, I was called the mistress of the dark art of menu engineering. Because part of my job was to predict what the sales were going to be on our new offer, what people would switch into, what they would move from as they tried out what’s...
by Karrie | Apr 26, 2022 | Operations
20% of our efforts gets 80% of the results A depressing statistic because it implies that we’re wasting 80% of our time! When you’ve got so much to do you feel like shouting “shall I shove a broom up it and sweep up on the way as well?”...
by Karrie | Apr 5, 2022 | Mindset
So, it’s the end of the first quarter of the year and doesn’t it feel like we just started it? The world is noisier than ever. More traumatic than we could ever have imagined and if you’re still getting up and going to work, still managing to keep...
by Karrie | Mar 29, 2022 | Strategy
How do I set a selling price that customers consider to be good value whilst still making a reasonable profit? Value, that’s the big thing, isn’t it? Knowing what the profit your product or service will make, that’s about doing the numbers. How much it costs to...
by Karrie | Mar 8, 2022 | Strategy
“I want a spreadsheet with all the cost prices so I can put a formula in to calculate the retail price” Sounds like it would make pricing much easier, doesn’t it? Back when I was known as “mistress of the dark art of menu engineering”, one of the marketing...
by Karrie | Mar 2, 2022 | Operations
How’s your week going? Feeling like there’s never enough time, like you’re bouncing from one thing to the next, always busy but not really getting anywhere? I used to think that being free to do what I want, when I want, to take off to...
by Karrie | Feb 21, 2022 | Mindset
Five years ago, I was living groundhog day, working in corporate, usually doing 60 hour weeks, with no real life outside of work – work was my life. It was all I talked about, thought about, ranted about. I wasted hours and hours, of time that I’ll never...
by Karrie | Feb 15, 2022 | Mindset
I used to steal menus for a living. Well, not really as my job but it was part of our regular routine, especially when a competitor launched a new menu or offer, to go out, try the dishes, steal the menu and analyse what was on it. There was always a lot of talk about...
by Karrie | Feb 8, 2022 | Mindset
There are so many things that you have to do when you’re starting out and then growing a business. It’s really easy to lose track of what’s important. To try and do everything, all at once, to split yourself into two or three people. But one of the biggest things...
by Karrie | Jan 6, 2022 | Mindset
Who loves a personality test? I’m a big believer in reflecting, basically thinking about what you’re thinking about! It sounds like a good way to procrastinate (which it is) but the more you know yourself, the easier it is to decide what direction to take...
